Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

Gwyneth Paltrow Encourages You To Smug The Vote

Last week, McCain unveiled this attack ad that compares Obama to Britney Spears and Paris Hilton because they're all, like, totally famous and apparently they all hate off-shore drilling. Obama quickly responded by saying, essentially, "This is the best you can do?"

Today, however, there's a new Obama/Democrats Abroad ad that further defines Obama's position on celebrity…starring Gwyneth Paltrow!

They cut out the part where Gwyneth Paltrow describes how she hasn't decided whether or not to vote from her London townhouse, or her private estate in the British countryside: On the one hand, it would be lovely to do her civic duty while gazing out at rolling green hills, but on the other hand, it would also be nice to just have her loyal British maid, Lucinda, check off the Obama box for her–after all, Lucinda was the one who handled the whole absentee voting registration thingy for her in the first place!

In a way, this ad is the most aggressive response that Obama could give to the charges of empty celebrity and elitism. To counter criticisms of celebrity and elitism by running an ad starring the celebrity that is basically snobbery melted down and cast into human form? That's pretty bold. Obama is reaching WWE-levels of badassery with this one. In fact, I think his new slogan should be "Here comes the Paltrow!" As in, "You think I'm too much of a celebrity? Whatever. Boom! Here comes the Paltrow!" Or, "I'm too elitist? You haven't seen elitist. Boom! Here comes the Paltrow!"


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