Hollywood cracking down on industry insiders betting on Kalshi, Polymarket

Studios and production companies are reportedly issuing guidelines barring prediction market betting on casting news, release dates, and studio earnings.

Hollywood cracking down on industry insiders betting on Kalshi, Polymarket

Entertainment industry insiders looking to cash in on prediction market betting will have a much harder time, according to The Hollywood Reporter. THR reports that Hollywood studios and production companies have been releasing new guidelines prohibiting employees from using their knowledge of casting news, release dates, and studio earnings to place bets on platforms like Kalshi and Polymarket. That means no more betting on things like the Dancing With The Stars season 35 winner, the next James Bond, and the yet-to-be-revealed full cast of Avengers: Doomsday. And if employees think they can sidestep the rules by sharing insider tips with friends and family to place bets, that’s also not allowed. According to THR, Hollywood is taking the crackdown seriously. One company reportedly set up a hotline to anonymously report rule-breakers, while PMC (the media company behind THR, Variety, and Deadline) recently updated its employee handbook to explicitly ban prediction market betting. 

In the past couple of years, companies like Kalshi and Polymarket have emerged as popular prediction market sites. At this year’s Grammys, host Trevor Noah joked about self-betting on Polymarket, while Timothée Chalamet starred in a commercial campaign for Kalshi over the summer. Regulations around prediction market betting aren’t new, but this signals a major effort to prevent it. But as THR pointed out, connecting an employee to a particular bet can be tricky, and other gray areas and loopholes still exist. For example, audience members who attend pre-taped episodes of TV shows could place bets knowing full well what will transpire, and those people wouldn’t be considered industry insiders. So, don’t expect Hollywood to solve these problems overnight.

 
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