Get ready to get sick of "I'm Just Ken" with three more versions of "I'm Just Ken"
Ryan Gosling's Barbie earworm now has a Christmas, acoustic, and disco remix
Barbie Screenshot: Atlantic Records
There’s a general understanding on the internet that once a brand (or Elon Musk) gets to a meme, it’s officially dead. But it’s not just big corporations co-opting fun little organic trends anymore. In 2023, a.k.a. the year of the product, brands have found a way to wear out even their own once-beloved moments of communal joy. Earlier this year, we all giggled over a then-novel term: Ken-ergy. Now, there’s a real track on Spotify called “I’m Just Ken – Merry Kristmas Barbie.” Somehow, this feels like all of our fault—or, at least, the natural endpoint of a summer where we briefly allowed ourselves to have fun at the movies again.