Life magazine is returning via Karlie Kloss and Jared Kushner

During its heyday, Life led photojournalism and was known for stirring cover stories and images, from an 18-week fetus and a female steelworker to a sailor kissing a woman in Times Square to celebrate the end of WWII. In 2000, Time Inc. announced it would end regular publication of the magazine, and since then, print media has continued to decline as publications downsized or folded entirely. For the past couple of years, Esquire has printed six issues a year. Nearly a year ago, Condé Nast shuttered the Teen Vogue site and reorganized the team under the Vogue.com umbrella. This year, Vogue scaled back from monthly print issues to eight per year in the U.S. Some magazines that used to be a prominent presence in bookstores and waiting rooms (Allure, Glamour) have gone digital-only. That’s what makes Life‘s revival an eyebrow-raising move. But for some people, print magazines, along with other forms of physical media, have become a novelty. That seems to be the audience Kloss is betting on with the return of Life. “What made Life extraordinary was its ability to make the world feel closer,” Kloss told The New York Times. “And our responsibility is to preserve and to protect that legacy.”