Lonelygirl15: It's fake, but not as fake as you think
The Los Angeles TImes has a lengthy article on the people behind the lonelygirl15 YouTube phenomenon. Turns out it's not the work of viral marketers but of, gasp, aspiring filmmakers, specifically "Miles Beckett, 28, a Web-obsessed medical school dropout; Mesh Flinders, 26, a screenwriter; and Greg Goodfried, a 27-year-old lawyer."