Lucasfilm exec pisses off fans with objectively true statement about Star Wars being "fake"

Photo: Gareth Bellamy
If there’s a force more likely to have fans of any particular franchise—especially one you’re personally involved in working on and propagating—beating down your door in horde-like formations, it’s dismissal. People will put up with outright insults before they’ll accept the perception that the stuff they care about just doesn’t matter, something that Lucasfilm executive Matt Martin, who serves as Story Group Creative Executive for the Disney-owned company, learned on social media last week after trying to remind fans of Star Wars that “it’s all fake anyway.”