The solar eclipse is currently gliding high over the continental United States, dazzling people, annoying others, and leading many more to squint for a few seconds at the sky with intense dissatisfaction. (Flat-earthers, as usual, have their own thing going on.) Online, it’s been a cause for mass hysteria, leading to a lot of jokes of varying quality, and, inevitably, co-option by brands. The marshmallowy Southern snack cake MoonPie has understandably claimed this one for themselves, “moon” being right in their name and all, not to mention the fact that 2017 is coincidentally the product’s centennial anniversary. Accordingly, they have been slinging pies online at a discount for weeks in advance of today’s event, and hyping it up with stuff like this:
It is pretty clear, if there is one dessert that is having its day in the moon-blocked sun today, it is the goddamn MoonPie.
Someone at Hostess unfortunately disagreed.