MTV, a very hip and with it televised-content subsidiary of the Viacom corporation, knows what the youth of today want. Increasingly, that has little to do with actually TV, which is why Teen Wolf is practically a social-networking platform first and a television series second. It’s also why the network took to Twitter to announce the official pick-up and premiere date of its show based on the Scream franchise, employing a series of emoji to depict the whimsical stabbing death of a woman in a red dress. It’s a breakthrough in popular entertainment publicity, sure to be followed by the first-ever upfront presentation composed entirely of Snapchats.