Netflix grants a two-week IMAX run to David Fincher's The Adventures Of Cliff Booth
A very big Brad Pitt is on its way, as Netflix gifts the Thanksgiving IMAX slot previously held by Greta Gerwig's Narnia movie to Fincher's film.
Brad Pitt in Once Upon A Time… In Hollywood.
Netflix’s tools to entice big-name directors to work with it mostly boil down to “tossing increasingly large checks at the problem until it goes away,” but they do have one big gun they tend to keep in reserve for especially feisty fish: The lure of a theatrical release. In spite of its recently foiled ambitions to own a movie studio, the streamer has made it repeatedly clear over the years that it’s genuinely not interested in the business of putting butts in theater seats, which involves lots of negotiations with the theater chains, including arguments about how long movies have to stay in cinemas before they can be fed into the company’s subscription machine. As such, Netflix only offers theatrical releases to filmmakers when it really needs to (or is courting some Oscar love), as it did with Guillermo Del Toro’s Frankenstein last year, and Greta Gerwig’s Narnia movie next February.