Nicole Kidman to continue making sure heartbreak feels good as AMC spokesperson
AMC CEO Adam Aron reassured audiences that Kidman would make movies better for another year
For more than 100 years, people didn’t know what movie theaters were for. Most assumed they were simply outposts for audiences to get their monthly fix of Ryan Reynolds quipping about Colossus’ genitals. The greatest minds in art and science were forced to agree: Movie theaters were primarily spaces for Ryan Reynolds to mug at the camera and say, “Well, that just happened.”
Then something changed. Amid the meme-stock surge of 2021 and emboldened by support on crypto-obsessed Discord channels and Wall Street-minded subreddits, AMC Theatres decided to hire a spokesperson who would define movie theaters once and for all: Nicole Kidman.
In 91 words, Kidman explained that we come to theaters for magic, to laugh, to cry, and to care. Not because we’re getting paid, but rather because we need that, all of us. Despite what they’ll tell you at Warner Bros. Discovery, we go to the movies not just to be entertained but somehow reborn together. “Dazzling images on a huge silverscreen.”