This new hypercinematic experience, developed in collaboration with Universal Film, DreamWorks Animation, and Reel FX, “invites audiences to step inside the world of the original film, exploring legendary locations including Shrek’s Swamp, Duloc’s Arena, and Dragon’s Keep while experiencing the adventure alongside Shrek, Donkey, Princess Fiona, and other beloved characters,” Cosm wrote in its press release. It also stated that the original film will be presented in a 16:9 widescreen format. For a demonstration of Cosm’s arcane powers, check out its approach to The Matrix here.
The immersive media company, feeling confident about its future after securing a $100 million investment from Sony Pictures Entertainment in June, announced plans to screen the 2001 animated film on its curved 87-foot-diameter, 55-foot-tall screens with 12K+ LED resolution for those who feel IMAX presentations are for normies. “Shrek is an iconic franchise that continues to find new ways to surprise and delight audiences,” said David O’Connor, Chief Brand Officer at Universal Entertainment. “With Cosm, we’re pushing the boundaries of how fans can experience this beloved story beyond the screen with an interactive trip into Shrek’s world. This partnership opens an exciting new frontier for our brands and for the future of entertainment.” Cosm is old-hat at this Shared Reality movie business: Its partnership with Warner Bros. has produced screenings of It, Harry Potter And The Sorcerer’s Stone, The Matrix, and Willy Wonka And The Chocolate Factory.
For folks hankering to share some reality with their favorite surly ogre, release dates and screening locations will be announced soon, with Deadline noting that the company uses dynamic pricing models and that its film screenings are “generally in the $35 to $50 range. (Tickets for Matrix screenings are currently listed between $24 and $66.) And for those who appreciate humanity’s shared reality, humdrum as it is, they can celebrate Shrek turning the age of a college graduate by firing up their DVDs at home—rather than watching Pinocchio’s nose elongate across such a gargantuan screen that its length begins to mimic the curvature of our planet. But that can be fun, too, we’re not here to judge.
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