Tech dweebs and sports dorks come together for VR basketball broadcast
Targeting the “enthusiasm over dignity” marketing niche where “rabid sports fans” and “early tech adopters ” intersect, TNT has announced that it’s partnering with streaming company NextVR to broadcast an upcoming basketball game via the quasi-futuristic splendor of virtual reality. The NBA-winning Golden State Warriors are playing their season opener against New Orleans tonight, you see, and the lucky owners of Samsung’s GearVR technology will be able to follow along at home, in the relatively comfort of someone sitting around with a smartphone strapped awkwardly to their face. (GearVR being pretty much a set of goggles that you slide a Samsung tablet into to provide the screen.)