Welcome to Cult On The Cheap month, where we
celebrate the DIY outsiders who maxed out their credit cards, sold their
plasma, participated in medical experiments, or did whatever else they could to
scrape together the paltry sum needed to share their irrepressible vision with
the world. Many of these Cinderella stories are a master class in resourceful
and innovation, with first-time filmmakers stretching budgets so shoestring
that they wouldn't cover craft services on other cheapo independent
productions. In the absence of money, these scrappy little movies made the most
of things that are free—making bold choices in the editing room, taking
advantage of viewers' imaginations, and advancing big ideas over expensive
special effects.
Kevin Smith's Clerks is not one of those
movies.
Clerks may be the only $25,000 movie ever made that leaves
people wondering where all that money went. There's the film stock, of course,
but next week's NCC entry, Primer, was shot on 16mm a decade later for a third of
the cost. Presumably, the surplus was spent on hookers and blow, because there
isn't much to the film—a couple of locations, a small troupe of rank
amateurs, no complicated setups, and a mise-en-scène that's only a hair more
sophisticated than a day's worth of surveillance-camera footage. And it's not
as if Smith's ideas were carrying the day, either: Aside from a thoroughly
juvenile treatment of male sexual hang-ups, the film is just a crude assemblage
of comic vignettes. Cut one away, and nothing's lost but a few minutes off the
running time, which may or may not bother you, depending on how much you'd miss
throwaway gags about an egg-obsessed guidance counselor or a virulent pro-gum
lobbyist.
So why was Clerks such a sensation? Back in
1994—the first and last time I saw the film until this week—I had
no idea. It was just after college, and I was in the perfect mindset to appreciate
the film: Much like Dante Hicks, a reasonably intelligent guy mired in a
dead-end job, I was logging time doing grunt work at a stone quarry outside
Toledo, Ohio. (This is what that Bachelor's Degree in Literature will get you,
kids: $8 per hour shoveling limestone sand from under the conveyor belts.)
Whenever I had the chance, I'd drive an hour north to Ann Arbor to take in all
the arthouse cinema I could (Hoop Dreams, Oleanna, Spanking The Monkey, et al.), and I remember
heading up there on a weeknight to see Clerks, knowing full well that
I'd pay for it in the morning. The film had come out of Sundance with
tremendous momentum, and earned even greater cachet by winning its David vs.
Goliath battle with the MPAA, which originally slapped it with an NC-17 for
foul language alone. Reviews were good, the theater was packed, and…
I don't think I laughed more than a couple of
times. And for the past 14 years, all I could remember about the film was the
pick-up hockey game on the roof and the big punchline about Dante's
ex-girlfriend's encounter in the bathroom. In the years that have followed, the
cult of Kevin Smith has waxed and waned but mostly endured, spinning off into
comic books, diaries, and concert appearances, several well-trafficked websites
(and many other fan sites), and other assorted merchandise and pop-cultural
flotsam. His "View
Askewniverse" builds on a mythology not unlike that of the Star Wars movies, only much, much
punier—akin to George Lucas basing two sequels and three prequels around
the goofy creatures in the Mos Eisley Cantina. Yet for all his lingering
deficiencies as a filmmaker, Smith has been expert at finding a cult audience
and nurturing it like a delicate flower, one strong enough to weather the cold
winter frost of Jersey Girl.
So again, why was Clerks such a sensation? Kevin
Smith, obviously. There have been plenty of inspiring DIY success stories in
independent film past and present, but Smith remains a special case. He's a
true outsider: a Jersey boy who's down-to-earth and fundamentally
unpretentious; who likes Star Wars, comic books, and dirty jokes; and who could
never be mistaken for a Hollywood phony. Throughout the years, he's been
remarkably accessible to friends and foes alike, unchecked by the usual phalanx
of agents and publicists who keep artistes away from the common man; say
something about Kevin Smith, and damned if the man himself doesn't turn up,
Rumpelstiltskin-like, on the message boards to mix it up. Even this non-fan finds
him likeable, and trusts that his "one of us" persona isn't a pose.
It isn't as catchy as "May the Force be with you,"
but there's a line in Clerks that defines Smith's philosophy in a nutshell:
"Title does not dictate behavior." As spoken by Randal (Jeff Anderson), the
more unruly of two clerks running adjacent convenience and video stores, the
line is meant to inspire his mild-mannered cohort Dante (Brian O'Halloran) to
break the rules a little. Clerks are supposed to be subservient to the customer,
but Randal isn't one to believe that the customer is always right; just because
the customers aren't logging time behind the counter at a video store doesn't
mean they're superior to the hump who is. And if, say, a mother annoys Randal
by asking him about some kid's video for her daughter, he isn't shy about
ordering Ass-Worshiping Rim-jobbers in front of them. Dante, on the other hand, is so
used to absorbing the petty abuses of his customers that he's come to believe
that being a clerk is his sorry lot in life.
"Title does not dictate behavior" also helps
explain the Clerks
phenomenon, which now seems as revolutionary in its own way as Reservoir
Dogs did
two years before. Once the province of earnest, buttoned-down indies and
imports, the arthouse seemed too hoity-toity a place for movies this rude and
ill-behaved. But Clerks, with an assist from the Weinsteins, muscled its way into
theaters anyway, creating an audience that hadn't existed previously, and
challenging people's expectations of what an art film could be. The odd thing
about Smith is that unlike Quentin Tarantino—who legitimized genre
pictures for arthouse consumption—he's really just opened the door for
himself. It's possible that mainstream American comedies have gotten cruder in
the Smith era, but it's hard to think of a single Clerks-inspired independent film
that has made it past the straight-to-DVD market.
Plot-wise, there isn't much of consequence to Clerks. It takes place over a
day in the life of Dante and Randal, and the only story arc concerns Dante's
screwed-up relationships. He's currently seeing Veronica (Marilyn Ghigliotti),
a ball-buster who castigates him about not doing more with his life, but is
devoted enough to bring him lasagna and make him one of only three men she's bedded.
(Unless he cares to count the 36 others she's blown, including "Snowball," the
bearded goofball who likes to taste his own ejaculate after a BJ.) But Dante can't
stop thinking about Caitlin (Lisa Spoonhauer), an ex-girlfriend who appears
poised to marry an Asian design major. Will Dante keep chasing Caitlin, whom
he's idealized out of proportion to the real thing, or settle for Veronica, who
ignites his Madonna-whore complex?