The @X handle on Twitter is so valuable that Elon Musk just took it
Say what you will about Elon Musk, but the guy is true to noxious brand
Ah, Elon Musk, the patron saint of being unfunny online and letting everyone know about it. After spending the last 10 months turning Twitter into a deteriorating wasteland of Cheech & Chong cannabis ads, Musk recently achieved his lifelong dream of owning a company called X. Not that he did too much work for the rebrand. The son of an Emerald Mine owner got the X logo from one of his fans. Actually, neither had to work too hard. The now-infamous “𝕏” that’s slowly and awkwardly replacing the globally recognized Twitter logo comes from a publicly available font that costs about $30. 𝕏 may be “the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking,” but it’s also a lazy rebrand from a desperate man hemorrhaging money after being forced into buying a website because a joke went too far.