Weekend Box Office: Behold the dregs of January
With some exceptions—The Silence Of The Lambs being the most prominent— the first two months of any year are traditionally a dumping ground for studio embarrassments, so it comes as no surprise that a trio of indifferently received (or worse) films posed no threat to Avatar in its fourth week. At $48.5 million, James Cameron’s unstoppable juggernaut grossed nearly three times its nearest competitors, Sherlock Holmes ($16.6 million) and Alvin And The Chipmunks: The Quickening ($15 million) respectively, which have performing steadily since Christmas. (If it’s possible to approach $200 million cumulative quietly, these films have managed it in Avatar’s shadow.)