Weekend Box Office: Thor, Thor, What Is It Good For? (About $66 million)
As expected, the latest Marvel adaptation Thor easily thumped the competition on its opening weekend, with its $66 million far outpacing the $342,000 total earned domestically by Kenneth Branagh’s last film, Sleuth. (It also crushed Branagh’s Peter’s Friends, Love’s Labour’s Lost, and As You Like It.) But relative to summer/superhero-movie expectations, Thor underperformed conspicuously: As Brandon Gray at Box Office Mojo reminds us, that $66 million was not only less than megahit franchise-starters like Spider-Man and Iron Man, but also weaker (if not in gross than in attendance) than X-Men (and X-Men Origins: Wolverine), the Ang Lee Hulk, and Fantastic Four. It raises questions whether the character can survive on his own without having other Avengers to carry him. The week’s other wide releases more or less tied for third, but their middling numbers tell different stories: The $13.7 million won by Jumping The Broom looks great against its frugal $6.6 million budget while the $13.1 million earned by the poorly received rom-com Something Borrowed looks weak against its $35 million budget. With all these weak openers, the Judd Apatow-produced comedy Bridesmaids should be in a prime position to capitalize, particularly since no studio thought to run anything against it.