Yesterday, in one of the cleverer film marketing moves we’ve seen in a while, the stars of this fall’s It: Chapter 2 posted Instagram photos with spooky, partially hidden red balloons hanging out behind them. Now, further strengthening the association between these balloons and It’s Pennywise—a clown scary enough to render even a Skarsgård non-handsome—people are getting the dang things sent to them in the mail.
The red balloons, which coincide with the second It movie’s trailer release, have been floating out of boxes all over the world after being sent to various media outlets in mundane-looking packages. Once opened, a false cover slip promises that some sort of promo junk lies inside. Instead, it’s removed to reveal a pair of innocuous party decorations that, because of the long legacy established by Stephen King and Tim Curry’s gorgeously hammy menace, cause a certain segment of grown adults to feel uneasy.