You have to watch Widow’s Bay
Like, literally: Don’t take your eyes off of the Apple TV horror-comedy for a second.
Screenshot: Apple TV
This article discusses plot points from the first season of Widow’s Bay.
When ABC canceled Police Squad! in 1982, network executive Tony Thomopoulos offered a number of explanations for why he pulled the plug on the televised precursor to the Naked Gun movies. Its lack of a laugh track gave the audience no indication of what was supposed to be funny and what wasn’t, Thomopoulos reasoned. Furthermore, any given frame of Police Squad! was so dense with visual humor, the show required full, undivided attention—a critique that years and years of retelling have boiled down to the self-contradicting bon mot, “the viewer had to watch it to appreciate it.”
You’d be forgiven for thinking that Thomopoulos’ remarks were made in 2026, not 1982. Years after livetweeting and fan-driven phenomena like ABC’s Shonda Rhimes-powered #TGIT made a second screen essential for engaging with some of TV’s biggest shows, the presumption that everyone watches everything while doing something else subtly (and in some cases, not so subtly) influences the way TV is made today. Netflix may officially deny that it’s not instructing screenwriters to restate plot points and character motivations in dialogue, but the number of times the Stranger Things kids reiterate the plan to defeat Vecna in that show’s feature-length finale begs to differ.
Thank heaven (or hell, as the case may be) for a show like Widow’s Bay. Not since the heyday of The Good Place has a live-action comedy made such effective use of visual humor as Kate Dippold’s alternately terrifying, alternately hilarious horror spoof set on a cursed New England island. It’s apparent from one of the earliest scenes of the series premiere, in which Mayor Tom Loftis (Matthew Rhys) flips through a wall calendar to reveal increasingly distressing images on each new page: a howling wolf for May, a full wolf pack (spying something just out of frame) for June, and an overturned car on a roadside for July. (The kicker: Tom flips to the cover of the calendar to reveal its title: “Wolves.” Just “Wolves.”) Apple TV made a savvy decision to release the premiere alongside episode two; not only was Widow’s Bay able to show it was more than its “What if Stephen King wrote Jaws, but it was funny?” premise, but Tom’s haunted-hotel ordeal in “Lodging” demonstrates that the visual gags of episode one are no fluke, via a cabinet full of board games, each more ominous and exquisitely designed than the last. The cracked Donna Reed Show scenario of Daddy’s Home gets a full playthrough with guest star Tim Baltz, and the self-explanatory analog dental simulator Teeth has already spawned some bootleg merch. But don’t sleep on the box that’s stacked under Daddy’s Home: She Shouldn’t Have Said That. Its sinister name and playful, vintage Milton Bradley logotype paints an entire, macabre picture in the mind—but in the grand tradition of Police Squad!, you’d completely miss it if you chose the wrong moment to glance at your phone.

