Billie Eilish announces new album, Hit Me Hard And Soft
Hit Me Hard And Soft, Billie Eilish's third studio album, debuts May 17

The Popacalypse continues: on Monday, Billie Eilish announced her third studio album, Hit Me Hard And Soft, debuting May 17. This comes after weeks of teasing her mysterious new project, and on the heels of her Grammy- and Academy Award-winning run for Barbie’s “What Was I Made For?” It also comes amid a flurry of other releases from other major female pop stars—but given that Eilish is a favorite of both Gen Z and the industry at large, her next record (produced, as always, by her brother Finneas) is just about guaranteed to be a critical and commercial smash.
“‘HIT ME HARD AND SOFT’ MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH,” the 22-year-old posted on Instagram. “so crazy to be writing this right now i’m nervyyyyy & exciteddd. not doing singles i wanna give it to you all at once :PPP finneas and i truly could not be more proud of this album and we absolutely can’t wait for you to hear it. love you love you love you.” Her post was accompanied by an album cover of the artist falling through a door into dark blue water (a visual that somewhat recalls the music video for “everything i wanted,” where Eilish and her brother drive a car into the ocean and it fills with water).