Jerry Seinfeld's Unfrosted is as goofy as you'd expect in new trailer

Here’s the synopsis from Netflix: “Battle Creek, Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A wildly imaginative tale of ambition, betrayal, and menacing milkmen—sweetened with artificial ingredients—Unfrosted stars Jerry Seinfeld in his directorial film debut.”

Unfrosted has a seriously star-studded cast, including Seinfeld, Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Christian Slater, Bill Burr, Daniel Levy, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan, Adrian Martinez, Sarah Cooper, and Fred Armisen. Most of them play figures in the Kellogg’s vs. Post race; Grant, apparently, called Seinfeld up personally and said he wanted to be Tony the Tiger, becoming the first celebrity cast in the film besides Seinfeld himself.

Unfrosted may mark the end of a minor cinematic trend towards “Making Stuff” movies, a genre that has long existed (see: The Social Network) but saw a concentrated glut over the last year. There was Air, about sneakers, and BlackBerry, about phones, and Tetris, about games, and The Beanie Bubble, about Beanie Babies, and Flamin’ Hot, about Cheetos. These films varied in quality, reception, star power, and overall faithfulness to the true story, but they were all about the innovation and capitalist wheeling and dealing it takes to make these recognizable products a success. Coming at the tail end of the trend, Unfrosted appears to be as much a skewering of the genre as a participation in it. Whether it’s effective at doing so remains to be seen.