Kendrick Lamar and cars both go flying in new video for "N95"
The latest video from Mr. Morale And The Big Steppers finds Lamar floating above the waves
The promotional push for Mr. Morale And The Big Steppers, Kendrick Lamar’s first (non-soundtrack) album in five years, continues apace this weekend, with Lamar releasing an intense new video for “N95” today. The song, the second track on the first volume of the new album, seems to be all about reflecting on the weird places our culture has drifted to in recent years—including lines about “cancel culture,” “fabricated streams,” and a whole host of what feel like very COVID-era anxieties. The video, meanwhile, is a grab bag of imagery that tends to veer back to the religious, opening with a shot of Lamar invisibly crucified over rolling waves, and featuring a whole host of rapid cuts. Also: A car goes flying into a bunch of chairs at one point, which is a pretty exciting decision on Lamar and co-director Dave Free’s part. Also also, as it repeatedly reminds you with on-screen text: “This shit hard.”