Lindsay Lohan and Pepsi have combined forces to make "Pilk" a thing
A Christmas commercial starring Lohan has led to TikTokers drinking Pepsi mixed with milk
Lindsay Lohan, former film star and current lead actor in Netflix’s latest Hallmark-style Christmas movie, will help just about anyone advertise their products and services. She has, to wit, appeared as a spokesperson for conference call apps and a site called Lawyer.com, promoted laxative tea on Instagram, and drawn the wrath of furries while showing off a dog avatar NFT between spending time offering video commissions on Cameo.
Now she’s selling the internet on a concoction dubbed “Pilk” as part of a holiday ad campaign by Pepsi.
The commercial sees fellow corporate shill Santa Claus creeping around Lohan’s dark, festively decorated home and pouring a can of Pepsi into a glass of milk. The actor, tip-toeing through her house while wearing a Santa hat and searching for a possible intruder, enters her living room to find the drink waiting on a table. She takes a sip, looks around herself in amazement, and states: “That is one dirty soda, Santa.” We’re told, through voiceover and an image of the drink, that this holiday delight is called “Pilk and cookies.”
As Insider’s Kieran Press-Reynolds writes, Pilk has been around for a while, popping up in internet discussions as “dirty soda” in the past and enjoying mainstream popularity in India and Pakistan as “doodh soda,” a drink made from mixing “various sodas with milk.”
This new level of notoriety stems from the Lohan ad. It “became a TikTok trend in the last week following [the] Pepsi advertisement,” with hashtags leading to videos of people making or talking about the drink racking up “a cumulative 40 million views on the platform.”