SNL finally got around to killing Nicole Kidman's AMC ad

It was a wild year for AMC’s beloved Nicole Kidman ad. Playing before nearly every movie at AMC Theatres since September last year, Nicole Kidman’s “somehow, heartbreak feels good in a place like this” ad has become a year-long exercise in communal irony. It’s a rare example of society taking the piss out of cynical corporate pleas for patronage by taking the ad very seriously. Kidman’s shiny pinstripe suit, inexplicable inclusion of Jurassic World as an example of enjoyable moviegoing, and her trickster grin rattling off word salad have become bumper stickers, t-shirts, and internet memes about how theatergoers pay tribute to the God of movies: Nicole Kidman. Now, after a full calendar year of jokes about the ad, Saturday Night Live finally got around to making the jokes that people on Twitter have been pushing for months.

In its season 45 premiere, SNL sends cast member Chloe Feinman “down unda” with a thick Australian accent in a faithful recreation of the AMC spot, with Feinman exaggerating Kidman’s reaction to every bit of the ridiculous advertising copy. As Kidman nears the end of her speech, fellow theatergoers begin to salute the screen, chanting, “heartbreak feels good in a place like this.” Kidman’s power grows as the chants commence, and she is imbued with the power of a Marvel second act twist, levitating above her seat and attracting lightning bolts to her shiny suit, announcing her ability to “make movies better.”