The Flash is the first new release movie to hit the blockchain, whatever that means
The Flash movie will be an NFT now, because the future is utterly ridiculous
The Flash, despite some almighty hype, is not a success story. In fact, it’s an explicit failure, with some experts speculating that the film might lose Warner Bros. Pictures up to $200 million. Given all the drama that surrounded DC Studios in general and this film specifically leading up to the release, it’s clear The Flash missed its moment. And speaking of missed moments, The Flash is going to be released as an NFT. This will mark “the first new release feature film from a major Hollywood film studio to be released on blockchain.”
So what does that mean exactly? That’s such a good question. To the blockchain novice—which this writer may or may not be—The Flash NFT looks a bit like a movie metaverse (à la the Us and Nope metaverse experiences launched last year) but sounds essentially like the Special Features section of a DVD. Except in this case, each copy of the movie and its special features are just a little bit different, and instead of putting the film into a DVD player or having it saved to your hard drive, it’s hosted on Eluvio’s blockchain. Is this making sense?
