Recently, MoviePass dropped the price of its movie ticket subscription plan from $50 per month to $10 per moth, officially making the deal too good to survive very long. Basically, for less than the price of a single movie ticket, you could see one movie every day at any participating theater for free, and those participating theaters weren’t too crazy about it. AMC was so unhappy about the change that it began investigating a legal way to opt-out of the program, and now MoviePass itself seems to be setting the stage for the service to become a bit less good.
As reported by Cinema Blend, MoviePass has updated a crucial portion of its terms of service with some new language that suggests it could someday change how many movies a subscriber can see in a given month. Here’s the text in full:
MoviePass reserves the right to change the rules of movie-going attendance and ticket availability to members in connection with the Service at anytime. MoviePass reserves the right to change from time to time the number of eligible movies a member can see per month. MoviePass reserves the right to offer members a new price option if they exceed watching a certain amount of movies per month.
Basically, if you take full advantage of MoviePass and actually spend a significant period of time seeing a movie every day, the service could cut you off or ask you to pay more money. That implies there could be some kind of invisible limit on how many movies you can see, but you won’t know what it is until MoviePass yells at you for seeing too many movies.