The trailer for Netflix's Abercrombie & Fitch documentary will make you smell phantom cologne
White Hot: The Rise & Fall Of Abercrombie & Fitch confronts the brand's racist, fatphobic history

Get transported to the mall with the trailer for Netflix’s new documentary about Abercrombie & Fitch. Depending on where you were 15 to 20 years ago, you probably started smelling Fierce cologne and picturing a shirtless male model just by reading those words!
White Hot: The Rise & Fall Of Abercrombie & Fitch aims to interrogate the brand’s role in upholding rigid beauty standards that only accepted those who were thin, young, and white. (Given their prominence during the 2000s, it seems like a huge missed opportunity to not call it “The Low-Rise & Fall.”) Directed by Alison Klayman (Jagged), the film takes a look back at the chain’s hypersexual yet preppy image via interviews with former employees, executives, and models.
“Abercrombie rooted themselves in discrimination at every single level,” one subject describes.