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AMC is helping people donate A Wrinkle In Time tickets to underprivileged kids

Photo: Atsushi Nishijima (Disney)

We’re less than a month from the arrival of Ava DuVernay’s A Wrinkle In Time, the Selma director’s Disney adaptation of Madeleine L’Engle’s beloved young adult novel. DuVernay’s film—the first Hollywood movie with a plus-$100 million budget ever to be directed by a woman of color—has already drawn a lot of positive attention to itself, both with its vivid color palette, and its casting choices—most notably, the choice of black actor Storm Reid to play the lead role of Meg Murray.

Now, AMC Theaters is offering a way for kids to see DuVernay’s take on L’Engle’s humanistic, love-filled sci-fi classic for free. The theater chain is teaming up with charitable organization Color Of Change to set up a system where people can donate tickets to the film to underprivileged families, allowing people to pitch in to help kids see a still-rare example of expanded representation in a blockbuster Disney film. (Charitable groups did something similar with the company’s recent Black Panther.)


Color Of Change director Rashad Robinson praised the program, saying the organization “Believes in the power of images and supports those working to change the rules in Hollywood so that inclusive, empathetic and human portrayals of Black people and people of color are prominent on the screen. From Selma to now A Wrinkle In Time, Ava DuVernay has set out to change the rules in Hollywood for people of color and women.”

A Wrinkle In Time opens in theaters on March 9.

[via Variety]

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