You can watch the first 7 minutes of Smile 2 online, but you have to smile the whole time
No, seriously. They're watching you.
Image: Paramount Pictures/YouTube
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Forget about the creepy smiling actors at baseball games or the entire fake album promo video for pop star Skye Riley. Those might have seemed like brilliant marketing schemes at the time, but they’re nothing compared to Smile 2‘s latest gambit, which may genuinely go down in history as one of the most inspired of all time. The concept is so galaxy-brained that it almost sounds like something Nathan Fielder would have dreamed up. The plan: release the first seven minutes of your movie totally free online for anyone over the age of 17 to watch. The catch: make the experience so inconceivably annoying that people would rather just buy the $20 ticket anyway.