Discover the origin of Smarf in this detailed oral history of Adult Swim's Too Many Cooks

We’ve been living in a post-Too Many Cooks world for pretty much exactly four years, which may partly explain why once-normal things in life have suddenly become so oddly terrifying, and now Inverse has put together a lengthy oral history of what was arguably the weirdest 11 minutes in Adult Swim history. For those who somehow missed out on Too Many Cooks, it was a short that aired on Adult Swim in 2014 that was created by Casper Kelly and initially aired early in the morning in an “Infomercials” slot. The video begins as a straight parody of sitcom intros from the ‘70s and ‘80s set to a catchy theme song, but once it reaches what seems like a natural conclusion, the song simply keeps going and introduces more and more actors who ostensibly appear in a fictional sitcom called Too Many Cooks. Once that joke starts to settle in, the clip begins to distort as the genre changes from sitcom to cop show to sci-fi epic, all while a serial killer stalks the actors in the background.
Kelly, who worked on Your Pretty Face Is Going To Hell, tells Inverse that the idea came from the knowledge that Adult Swim had the weird Infomercial slot where it had been doing experimental comedy stuff and “an old sitcom” he had seen that involved an intro where the actors all smiled and looked at the camera. He realized there could be something funny in keeping that basic thing going for “an uncomfortably long time,” and he started working out the idea at lunch with friends Matt Foster and Paul Painter. Kelly didn’t think he’d be able to fill the 11-minute Adult Swim block and had no real intention of ever pitching it, but during an awkward lull in a conversation with Adult Swim boss Mike Lazzo at a work party, one of Kelly’s friends brought up the idea and sold it to Lazzo.
From there, Kelly says he basically just started throwing in every sitcom intro he could think of, with him and Painter stitching together actual clips with fake music tracks to figure out the “rhythm” of how one could blend into another. At one point, the early “draft” of Too Many Cooks was just 40 or 50 TV show intros combined, with Kelly then storyboarding in clichéd sitcom gags like running the paint roller over somebody’s face and the dad screwing up the timer on a photo. Painter came up with the idea to introduce a Hannibal Lecter-type character who would appear in the background, and that’s where the “narrative” of Too Many Cooks started to come together.