Distracted gaming: Why nobody pays attention in multiplayer games anymore

What happens when our lack of attention span collides with the all-consuming nature of "black hole" games?

Distracted gaming: Why nobody pays attention in multiplayer games anymore

Eventually the schtick gets old. That’s the thing about “black hole” games—games like Valorant, Fortnite, Overwatch, and any other that’s designed to eat up as much of your free time as possible, through the use of tactics like absurdly long playthrough times and live service models. You can’t play them with the same level of dedication forever, even if that’s what they want you to do. I’ve been hard-stuck Silver in Valorant for literal years; any one competitive match is merely a drop in a bucket, and won’t make or break my (nonexistent) rank progression. So I find myself getting up for a snack between rounds more often, no longer caring if I get back in time to grab a Vandal before the buy phase ends. Or I find myself reaching for my phone. And in a game where every competitive match lasts upwards of an hour, who cares if I’m only half paying attention three matches in?

I’m not the only one who does this. I’ve been in games where all four of my teammates stood catatonic in spawn until the last possible second before the game started. My friends admit to tabbing out and watching YouTube videos or scrolling through Twitter between rounds. “Lock in” less often means “give it your all” than it does “get off your phone and pay attention to the game.”

It’s becoming a common problem across all popular multiplayer games. “In [the first] Overwatch there was a lot of non-verbal communication through movement and emotes and voice lines in the spawn,” one player tells me. “Everyone would be emoting each other and talking about each others’ skins. But in Overwatch 2, everyone—especially me—just stands around [away from the keyboard] until the game starts.”

In market analyst Matthew Ball’s essay on the state of the games industry in 2025, Ball observes that the gaming boom that occurred from 2011 to 2021 has reached a definitive end, as the market doesn’t just fall short of global benchmarks but actively shrinks—even as the market for other media, like books, music, and digital video has continued to grow. Ball appoints the decline to multiple causes, including (but not limited to) the slowing of decade-old growth drivers such as live service models, mobile gaming, and user-generated content platforms; the failure of would-be new growth engines like cloud gaming, AR/VR, and Web3; evolving user behaviors and monetization models; and the rise of social video consumption. That last one isn’t just cutting into the player base, but causing some of those who remain to pay less attention to the game they’re playing, leading to a worse experience for everybody.

It’s tempting to call short-form videos a scourge on this earth—and probably not inaccurate. I’m not saying this to sound like a crotchety (young) geezer raving about the kids these days; I’m no stranger to the doom scroll, and I feel like I’m watching my own brain turn to putty in real time. Excessive consumption of short-form content is directly linked to decreased attention spans, increased distractibility, and desensitization. But deleting TikTok isn’t enough to protect yourself anymore—every single social media platform has an algorithmic short-form video feed baked in, from Instagram Reels to YouTube Shorts to honest-to-god LinkedIn Videos For You. 

When every single diversion is designed to take up all of your time, it’s impossible to feel like you aren’t constantly missing out. The sheer amount of content out there has piled up so inconceivably high that it can feel like the only way to make a meaningful dent in it is by cutting corners—by watching TikTok while also playing Overwatch.

As short-form content consumption rises and the black hole of free-to-play games yawns ever-wider, double-dipping screens worsens, as I’ve seen first-hand. Valorant is no longer entertaining enough to keep me or my squad mates from the siren call of tabbing out; my dopamine-starved brain just can’t stomach the thought of waiting, like, three whole minutes to get a kill without snacking on a Bluesky post first.

Not to act like distracted gaming is some sort of dire epidemic that threatens to undermine all society, or anything, but it’s a symptom of a larger problem: our increasing inability to pay attention. And it’s arguably as much the fault of live-service models as it is short-form videos that this phenomenon exists in the first place; there’s only so much you can do to keep a game about doing the same exact thing forever and ever and ever fresh before it inevitably loses its luster. However you want to apportion the blame, it’s a small tragedy that we can’t keep up with our friends through social media or watch legitimately good videos online without having the most evil media ever designed—AI slop, blatant hate, wealth porn—constantly shoveled down our throats, and that this incredibly manipulative relationship with short-form content is eroding our ability to be a little bit bored for trivial amounts of time.

I’ll keep playing Valorant because it’s a convenient way to spend time with my friends, even if they aren’t paying full attention. I’ll keep watching YouTube because there’s a lot of good stuff on there beneath the metric tons of nonsense, and until there’s a way for me to block Shorts on my iPhone, I’m sure I’ll keep getting sucked into them, too. It shouldn’t have to be this way, but when every aspect of human life seems to be intrinsically linked to smart technology, it feels about as impossible to extricate yourself from its harmful effects as it does to focus.

 
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