Yellowstone is still the most popular show you’ve never seen or heard of
The season premiere of Taylor Sheridan’s Kevin Costner vehicle drew some of the biggest audiences since 2018
Yellowstone, the show that your parents can’t stop recommending to you (along with Ray Donovan, Goliath, and The Kominsky Method), drew massive numbers for its season premiere on Sunday night. The show that’s making The Paramount Network “the place to be” reportedly brought in 8 million viewers in “Live+Same Day” tallies, becoming the most-watched cable telecast since a 2018 episode of The Walking Dead, reports Deadline.
The show continues to grow in popularity—thanks, no doubt, to the productions’ massive street team of parents telling their millennial and Gen Z offspring that they watched something called “Yosemite.” Viewership shot up 104% between the premieres of the third and fourth seasons. The third season opener drew 4.2 million viewers in 2020. But the latest Yellowstone bested even HBO’s Game Of Thrones, which drew 6.6 million viewers for its fourth season premiere.
Taylor Sheridan and John Linson’s western series stars Kevin Costner and Wes Bentley, two members of the Dutton family, the owners of the largest ranch in the U.S. The Duttons don’t mess around. They go to great, suspenseful, and Ozark-ian lengths to maintain their land. But, more importantly, it features the Cos wearing a cowboy hat, which isn’t the hardest sell in the world.