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There doesn’t seem to be any additional explanation for Kjartansson’s work from the museum or artist, so we’re left to draw our own conclusions about how it fits into Ono’s objective of investigating art’s “ephemerality while de-sanctifying the object, as well as enlisting the participation of spectators in its material realization.” (Though obviously, it demands that the audience play a role in the creative process, by bringing its own semiotics, prejudices, and familiarity with golden-era Simpsons.)

Some sources have suggested that Kjartansson submitted “Single Plum” as a prank, cruelly taking advantage of Yoko’s risible lack of knowledge about throwaway gags on a 23-year-old cartoon to mock her pretensions. But we choose to believe Yoko accepted it by way of saying she’s in on the joke, as a rejoinder to the many who have laughed at her art rather than with it—and because it’s a lot easier than having people climb a ladder up to a spyglass trained on a tiny photo of her butt.

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[via Pitchfork]