When, for better or worse, a film manages to dominate the global cultural consciousness to the degree of Avengers: Endgame, it’s only a matter of time until its iconography and most memorable lines are co-opted for other purposes. For the most part, this results in co-branding deals that give us shit like Yoda-headed mugs or barely-coherent food promos like Jurassic World-advertising peanut butter ice cream (the dinosaurs’ favorite flavor, we guess?).
But in some cases, like, say, this recent ad for a Mexican restaurant, something much better crawls forth from the Disney-dominated soup of 2019 pop culture—something that involves a lo-res version of Avengers’ Thanos selling delicious food by shaking his big purple butt around.
As spotted by @goingonajournie—a Twitter user whose name, as of this writing, at least, correctly proclaims that “Ben Shapiro Drinks Horse Piss”—the advertisement is for a Mexican restaurant called Takesabroso. It begins with a grainy snippet from a Spanish dub of Avengers: Endgame where Thanos announces “Yo soy inevitable” or “I am inevitable.” He snaps his fingers and then the clip shifts to a man Time identifies as Takesabroso owner Luis Vazquez saying, “Yo soy Takesabroso.” The background static of phone camera audio rushes in as Vazquez, face frozen in a local TV smile, snaps his own fingers, a blown-out explosion sound effect plays, and the commercial continues by showing some of Takesabroso’s menu items.