It’s not clear why the restaurant is closing; it’s reportedly still extremely popular among the city’s ever-circulating tourist crowd, and was descended upon by the Fieiri-loving hordes as recently as last month, when the annual frosted-tip-themed bar crawl, FieriCon, rolled through town. (This despite, or possibly because of, the turned-up nose it received from many in New York’s restaurant hoi polloi; most notably, Pete Wells’ gleefully hateful zero-star review from The New York Times.)
Fieri, presumably, is taking the decision with the same cheerful friendliness that has marked so much of his career, no matter how many awful things we say about his hair, or his shirts, or his tendency to sell food items with names like “Volcano Chicken” or “Motley Que Ribs.” He does, after all, still have numerous other restaurants (including two other Kitchen & Bar restaurants, in Las Vegas and Boston), and a billion TV shows, and his extensive charity work, to keep him busy. No time, then, to weep over a dying dream, a place where pretzel-crusted chicken fingers grew on trees, and the Crazy Hagar cocktails flowed like wine. Flavortown, after all, is not a place, we imagine him reminding himself, but an idea, one that lives forever in the breading-clogged hearts of the people who made it real. And ideas are always bomb-dot-com.