After Sean Hannity made some questionable statements about statutory rape—even he agreed he should clarify what he said about politician Roy Moore’s “relationship” with a 14-year-old girl—Newsweek reported several advertisers were pulling spots from his Fox News show. These include such fine, upstanding brands as Eloquii, Nature’s Bounty, and Keurig.
It was a perfectly reasonable response to concerns from their customers about Hannity’s continued support of Moore, the Republican nominee for a U.S. Senate seat in Alabama who even the TV personality acknowledges had a non-consensual encounter with a minor (the age of consent is 16 in Alabama). Which is why it outraged Hannity’s supporters, who have decided that the best way to push back against the liberal agenda is to trash a home appliance. Under the auspices of the #BoycottKeurig and #IStandWithHannity hashtags, these soon-to-be under-caffeinated throngs are dropping their single-cup coffeemakers from the sides of buildings, smashing them with sledgehammers, and firing arrows into them.
Some claim to have taken inspiration from a scene in Office Space, wherein three frustrated corporate drones take out an ever-malfunctioning fax machine. Damn, it feels good to stand up for some rich blowhard on the TV while splashing water all over the place (also, was he in the middle of making his coffee?).
This guy clearly had to go it alone, wielding his bat in one hand and making a choppy video of the Keurig’s utter “annihilation” in the other.
These are drastic measures, given that these are probably the same people who are still in the middle of boycotting Starbucks after the coffee retailer announced plans to hire 10,000 refugees. (Not to mention that it’s tough to boycott a company after you’ve already given them your money.) But there’s one thing that should get them through their caffeine withdrawal—Hannity’s kudos.