Bride Hard dies hard
Rebel Wilson leads a laughless comedy mashing up bridal farce and spy action.
Photo: Magenta Light Studios
The story goes that in order to pitch his famed sci-fi sequel, James Cameron walked into a studio meeting, wrote “Alien” on a whiteboard, added an S at the end, then turned that S into a $. You can imagine a similar origin behind Rebel Wilson’s new action comedy, Bride Hard. Bridesmaids made a ton of money with its R-rated wedding-themed female ensemble comedy, Spy was a hit about an unlikely female secret agent, and those Pitch Perfect movies did alright for themselves. Surely if you combined all those elements into one single film, you could only profit, right?
Wrong. Whatever money Bride Hard does or doesn’t make at the box office, it comes at the cost of squandering a decent premise, an overqualified cast, and a few okay action setpieces from director Simon West on a movie that’s not just uninspired but also painfully unfunny. Bride Hard aims for the goofy joy of a drunken bachelorette party, but is more like the morning-after hangover.
There are a few different culprits to blame, including flat-looking filmmaking and a script that’s both thin and interminable. But it’s hard not to feel like the biggest problem comes down to the film’s star. While Wilson has proved herself a leading lady worth rooting for in 2019’s sneakily smart rom-com spoof Isn’t It Romantic, she’s fundamentally miscast here.
The (only) joke is that Wilson’s Sam is a world-class secret agent who’s a total mess at prioritizing her friends. So much so that she makes her childhood bestie Betsy (Anna Camp) move her entire bachelorette party to Paris on four days’ notice just so she can attend. Unfortunately, Sam winds up missing most of the event anyway when she’s secretly called off to take down an international terrorist ring—a faux pas that gets her demoted from maid of honor to bridesmaid. Can a career-driven spy actually have it all?