The Pokémon Company says it didn't give ICE permission to use theme song in deportation video
The Department of Homeland Security is catching a lot of blowback.
Image via The Pokémon Company
The Pokémon Company does not want its beloved brand associated with ICE. The company issued a rare public statement denouncing the Department of Homeland Security’s (DHS) recent use of the Pokémon theme song to score a video depicting several ICE raids. We won’t repost the offending video here, but the song’s most iconic lyric is “gotta catch ’em all,” so you can draw your own conclusions. The raid footage is also interspersed with animated clips of Ash and ends with detainees’ faces superimposed on Pokémon trading cards. It’s all rather stomach-churning.