Why Unplugged matters, even when it doesn’t

During R.E.M.’s Unplugged set in 2001, Michael Stipe glanced at himself in a nearby monitor that was playing a video of the band’s first Unplugged show in 1991. He cringed, laughed, and remarked about how “earnest” he looked. He urged the show’s producers to turn the damn thing off, though not before remarking coyly, “What a fox.” (Both sets are being released for the first time on CD and as digital download today, which may explain why the astute lawyers of Warner Bros. Records had that clip removed from YouTube.)
The moment is a symbolic one for R.E.M. and for Unplugged. Both the band and the show were on the brink of a heady time in 1991: R.E.M., still a few months away from Out Of Time’s commercial breakthrough, was poised to take over the rock-music world. Similarly, Unplugged, with a couple of seasons under its belt, was about to exert considerable influence on pop culture.
According to I Want My MTV: The Uncensored History Of The Music Video Revolution, an oral history by Rob Tannenbaum and Craig Marks, Unplugged has a few self-proclaimed creators. Producers Jim Burns and Bob Small (both of whom ended up with the official “created by” credits) claim they came up with the idea after seeing Bruce Springsteen perform acoustically at Madison Square Garden; executive producer Joel Gallen says he thought of it after arranging for Jon Bon Jovi and Richie Sambora to play unaccompanied at the 1989 MTV Video Music Awards. (In I Want My MTV, Small says Bon Jovi himself has claimed creator status, and implores Tannenbaum and Marks, “Please do not credit Bon Jovi for creating Unplugged. Jon Bon Jovi thinks he was the inspiration for it. He wouldn’t even do the fucking show until 2007.” Note to self: Do not mention Jon Bon Jovi in the presence of Bob Small.)
It’s easy to see why so many people would want to be the one responsible for Unplugged: It was a phenomenon. The show, which began in 1989 with then-host Jules Shear and musical guests Chris Difford and Glenn Tilbrook of Squeeze (who, unclear on this brand new concept, showed up with electric guitars), has won an Emmy and a Peabody Award, and started an acoustic craze in the ’90s that spawned imitation records ranging from eye-opening (The Pretenders’ Isle Of View) to cash-grabbing (The Rolling Stones’ Stripped).
So why has Unplugged endured, albeit with fits and starts, for more than 20 years? (The show produced only three episodes between 1998 and 2000, but MTV and sister channels CMT and VH1 have picked up the pace in recent years, featuring guests like Vampire Weekend, Florence + The Machine, and Katy Perry.) Producer Alex Coletti takes a guess in the liner notes to the 1994 compilation The Unplugged Collection, Volume One (which, given the lack of a Volume Two, was a sadly optimistic title), “Even as we’ve grown up, there is one key that has kept Unplugged in check. No matter how we dress it up, in the end, it’s always about the music… On the Unplugged stage, the song is the star.”
Well, yes and no. Without the songs there would be no show, of course, but the reason for Unplugged’s popularity is the novelty of seeing what Aerosmith sounds like without effects pedals and studio gimmickry, for example. In other words, the star is the star.
This is no small thing: Even when an artist decides to simply perform the usual songs after making sure the electric guitars are left at home, as Tony Bennett did with an acoustic trio in 1994, it says something. In Bennett’s case, it says he didn’t think he needed to change his image for his newfound MTV popularity. And he was right; the set is Bennett at his finest. (“This is so terrific, bein’ unplugged,” grinned Bennett between songs, because of course he did.)
In 1993, Nirvana pulled off arguably the best Unplugged performance by showing its inventive side—enlisting the Meat Puppets to help the band play a show half-full of covers—and somehow ended up sounding exactly like Nirvana. “We’d seen the other Unpluggeds and didn’t like many of them,” Nirvana drummer Dave Grohl told Rolling Stone in 2005, “because most bands would treat them like rock shows—play their hits like it was Madison Square Garden, except with acoustic guitars. We wanted to do something different.” The fact that Nirvana could do something so different and retain its sound was an impressive feat, one that few bands could pull off.