Dawson’s style will be familiar to anyone who has a niece with access to YouTube: a mix of frenetic monologues that veer off into brief comedy sketches and/or song parodies. References to tween culture abound, as in this One Direction sendup:

Dawson’s most popular video is a parody of Fred, another YouTube phenomenon who ended up with his own TV show. Fred’s series was canceled by Nickelodeon after 24 episodes, but hey, he beat Bonnie Hunt. Progress!