Budweiser being a total buzzkill about its appearance in Flight
In a move that is totally un-Bud-like, Budweiser manufacturers Anheuser-Busch have asked Paramount to obscure all of its logos in current and future copies of Flight, a film in which Denzel Washington is shown repeatedly enjoying the cold, refreshing taste of Budweiser to fuel his alcoholism. That Budweiser also gives Washington's airline pilot the cool, steady hand needed to pull off incredible emergency landings doesn't seem to matter to Anheuser-Busch—nor to the manufacturers of Stolichnaya vodka, who have similarly expressed concerns about their product's cameos—and neither company views this as the obvious opportunity for marketing synergy that it is. Ads urging drinkers to unwind with a Bud and crash-land like a champ, in other words, are not forthcoming.