Ready Player One to have its world premiere tomorrow night as the "secret" showing at this year's SXSW
Attendees at this year’s SXSW are about to go from one overwhelming confluence of brands, entertainment properties, and general pop-culture loudness to another, with Variety reporting that Steven Spielberg’s Ready Player One will make its world premiere at the Austin-based festival this Sunday night. The film has been scheduled as the festival’s traditional “secret” screening, with organizers confirming this weekend that it’ll be showing the film to audiences for the first time ever tomorrow night.