America is tired of playing with Transformers

By Sam Barsanti  |  June 22, 2017 | 8:03pm
Aux Features Film

Michael Bay is tired of making Transformers movies, Mark Wahlberg is tired of making Transformers movies, and even Hasbro probably wouldn’t mind trying to make a Nerf or Hungry Hungry Hippos movie instead. But it looks like the movie-going people of America might be more tired of Transformers movies than all of them. According to Variety, the latest film in Bay’s seemingly endless series, The Last Knight, had the worst box-office opening in franchise history.

The Last Knight made $15.7 million in its opening on Wednesday, and while that may still seem like a lot of money, it’s not even a tenth of the film’s $217 million production costs. As for the other Transformers movies, the 2007 original made $36.6 million on opening day, Revenge Of The Fallen made $62 million, Dark Of The Moon made $37.7, and the recent Age Of Extinction seemed to get things back on track with a $41.9 million opening. The Last Knight still hasn’t debuted internationally, though, and that’s where these movies have been making most of their money for a while now.

Unfortunately for the Transformers brand, though, this is a pretty bad time for it to suddenly became less popular than it used to be. Paramount has a plan in place to make literally thousands of these movies, including the upcoming Bumblebee spinoff, and it’s going to be tough to convince audiences they should care about future movies if they don’t even care about the movie that’s in theaters now.

 
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