Watch a short documentary about the time Johnny Carson caused a toilet paper shortage

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Last summer, we signal-boosted an in-the-works documentary about the time that Johnny Carson inadvertently caused caused a toilet paper shortage. “You can laugh now,” Johnny Carson said on a 1973 edition of The Tonight Show, “but there is an acute shortage of toilet paper.” There wasn’t one when he said it, but there was one after he did.
Well, wouldn’t you know it, it’s finally finished, just as we’re undergoing yet another two-ply crisis. As fishy as that might seem, the 10-minute short serves as a smart, sneaky way to investigate just how fast misinformation can travel, as well as how it can serve as a self-fulfilling prophecy.