Continuum Books' 33 1/3 series began with a simple
premise: Enlist passionate, articulate fans of seminal albums like The Rolling
Stones' Exile On Main St. or Prince's Sign O' The Times, and let them dissect and
discuss every nook and cranny. Carl Wilson's recent addition to the pamphlet-sized
series, Let's Talk About Love: A Journey To The End Of Taste, still stands apart. Wilson, an editor and
critic at Toronto's The Globe And Mail, decided to write about an album he
despised: Celine Dion's Let's Talk About Love, a pop blockbuster buoyed
by that ubiquitous anthem from Titanic, "My Heart Will Go On." But the book is less
about the world's most famous French-Canadian singer than it is about the current
state of music criticism, the cultural capital that comes with "good" music
taste, and why the stuff we hate defines us more than the stuff we love. The
A.V. Club recently
spoke with Wilson about the book, hipster douchebags, and the emotional shortcomings
of indie rock.
The A.V. Club: Lots of people feel secure in
the knowledge that Celine Dion sucks. Why should they think otherwise?
Carl Wilson: The real thrust of the book is to question
what we mean when we "know" something sucks. There's a basic philosophical
question involved, which is: "On what level is your taste objective, and on
what level is it subjective?" The starting point for me was to say, "Here's
what I feel I know about this music, and here's what my reaction is. But there
are millions upon millions of people around the world who have a positive
reaction to this music." If all these people see something in it, there must be
something to see. Realizing I couldn't see it suggested to me I had blinders
on. So for me, the book is about what those blinders are, and whether there are
ways that we can take those blinders off. If we can't share enthusiasm with
other people for things we don't quite get, at least we can see where they're
coming from.
AVC: Do you think the idea of a universally
"great" artist, song, or album should be put to bed?
CW: This is something I didn't come to any firm
conclusion about. I think there is something that transcends subjectivity, at
least in the sense that it seems to work reliably for large numbers of people
over a long period of time. I don't want to be dismissive of that. You have to
stop and say, "Well, what about Shakespeare?" That's the ultimate example. But
accepting the subjectivity and temporariness and ephemeral nature of the
judgments we make can alter the tone in which we make them, and the ways in
which we argue about these things. Because the way we argue tends to have an
underlying suggestion that there's a superiority of taste that reflects being
smarter and more cultured. And I'd like to see that open up a little bit more,
so people can exchange subjective opinions and start from the assumption that
the other person's opinion, even when it differs from yours, may have some
validity to it.
AVC: What's your take on the "hipster douchebag"
stereotype? Is that just a caricature, or do you think there really are people
that pretend to like M.I.A. or TV On The Radio just because it makes them look
cool?
CW: Both. Usually, when people express enthusiasm for
music or anything else, they're being sincere, and to doubt other people's
sincerity is always a problematic place to argue from. But at the same time, I
think enthusiasm, less consciously, can be based on having an image of yourself
that you want to fulfill. You want to seem up-to-the-moment, or you want to
seem open-minded, or you want to seem worldly. All these things will influence
what you're drawn toward. The notion that liking something is a simple
instinctive reaction that has no relationship to social status is a naïve
position, but it's also an overly cynical position to think people
strategically point out the things they're going to fake-like.
AVC: Did you question your own taste while
writing the book?
CW: Absolutely. I don't think it changed my mind
about anything I liked, but to some degree, it made me wonder why I've had such
a long attraction to the dissonant and the difficult. And it really opened me
up to thinking about the ways I've avoided what I would have called "easy
sentimentality" or "easy emotion." Recently I was at a reading, and there was a
guy with an acoustic guitar playing, and the first song he played was an Up
With People, "Let's all love each other" kind of thing. My initial response
was, "Uh, these lyrics, this is kind of cheesy." But because I was about to
read from this book, I was like, "Hold on a bit." [Laughs.] I started to see
what he was doing and get into the emotional side of it.