Icelandic tourism company gets into the Zuckerberg mockery game with metaverse parody video
Inspired By Iceland's latest video touts the exciting possibilities of just going to Iceland

If real human boy and Facebook—sorry, Meta—CEO Mark Zuckerberg has given the world anything positive, it’s the many laughs that his public appearances provide. Whether he’s showing off the exciting possibilities of virtual reality boardrooms on TV, recreating a Patterson-Gimlin film screenshot by surfing around wearing a seagull shit face mask, or squirming in front of Congress for our collective pleasure, Zuckerberg is at his best when he’s giving the world he’s taken so much from a little bit back in the form of mockery fodder.
As proof that it isn’t just individuals who can enjoy clowning on him, we now have a national tourism video from Iceland getting in on the fun with a video welcoming us all to “the Icelandverse.”
The ad, created by Icelandic tourism company Inspired By Iceland, is a well-produced, highly specific parody of Zuckerberg’s metaverse announcement video. It stars Iceland’s “Chief Visionary Officer,” a bowl-cutted hobgoblin named Zack Mossbergsson, who tells us about his “revolutionary approach on how to connect our world without being super weird.”