The Celebrity Apprentice is a chimerical creature of reality television, a hybrid of the most serious-minded of competition shows and the type of series that throws a bunch of semi-famous people into a hot-tub-equipped house and watches them scrap it out over the ownership of a jar of peanut butter. Watching regular social climbers and aspiring club promoters kowtow to Donald Trump is fun, but watching C-list celebrities try to display business acumen while getting into petty arguments? Now that’s entertainment.
This marks the fifth season of the show, and the cast marks a dramatic step down in the level of potential trainwreckdom from the Gary Busey- and Meatloaf-fueled craziness of the last installment. It’s a panoply of talking heads you usually see on VH1 “Best of” segments mixed in with Comedy Central Roast fixtures and a dash of nosebleed-section MTV-award audience attendants. You would think that meant that the pressure to be just that much more vicious would mean that the catfights would commence immediately, but everyone came off in the première as relatively sane. On the men’s team, which was thankfully named “Unanimous” instead of “Team Backhair” or “The Honey Badgers,” we have:
- Clay Aiken, hair akimbo, who immediately seems exasperated with most of the proceedings
- Adam Carolla, who confuses several contestants by joking that his charity is “white kids without iPads”
- Arsenio Hall, who seems to have spent his post-talk show years building up an impressive collection of mildly unflattering hats
- Lou Ferrigno, this season’s “mostly likely to flip out and lift a car in a tantrum”
- Penn Jillette, bringer of awkward facial hair and flaming juggling torches
- Dee Snider, arriving with far less metal glam than I had hoped
- Paul Teutul, Sr., American Chopper star and runner-up for most intimidating facial hair
- George Takei, who I am rooting for hard, though he looks vaguely lost amidst his competitors
- Michael Andretti, a last-minute replacement for his racecar-driving son Marco Andretti
The ladies disappeared into the boardroom and arrived with the name “Forte,” after determining that their best shared quality is that they all have great hair. (True, the lineup of all those flowing, meticulously conditioned locks could be a TRESemmé commercial.) In the women’s corner:
- Lisa Lampanelli, often the raunchiest member on the Comedy Central Roast stage, who here sounds and dresses like a stylish kindergarten teacher
- Tia Carrere, or, as I will always know her, Cassandra Wong
- Debbie Gibson, whose taste in jewelry runs towards Pretty Pretty Princess
- Teresa Giudice, wildest of the New Jersey Housewives, who comes off fairly meek and has yet to threaten anyone with ominous visits from her family
- Victoria Gotti, whose opening line is “I can make you disappear.” Teresa seems terrified of her, and she’s weathered about 20 jokes from Trump about union management and body burying.
- Dayana Mendoza, Miss Universe 2008 whose main look is “overawed”
- Aubrey “I have a tendency to be heavily charming” O’Day of Danity Kane, who looks like a Kewpie doll and seems upset that no one knows just how many Twitter followers she has
- Cheryl Tiegs, she of the large eyes and inability to separate cheese slices
- Patricia Velásquez, whose seriousness of purpose seems like she’s the horse to bet on this season
For the inaugural task, his Trumpness asks both teams to raise as much money as they can by selling celebrity sandwiches. It almost seems as if the whole challenge is a focus group Trump threw together to find the best punchline for “How many C-listers does it take to make a grilled cheese?” Paul raises the stakes by promising his team that he can rake in half a million dollars, a number which Clay reacts to by gawping. Both teams settle upon the “carnival” approach to selling their deli goods, which, sure, why not? Unanimous uses the skills of Penn as a carnival barker to lure unsuspecting Times Square travelers into their designated Café Metro, rounding out the display by sending Lou and Paul to display their guns. Paul’s management style is fairly aggressive, but there aren’t any open conflicts on the team aside from Clay wondering to the camera where Paul’s big donors are, and when Paul stares down Ivanka during her routine Trump-reporting visit.