Andrew W.K.'s Fresh + Sexy Wipes
At SXSW this past March, party enthusiast Andrew W.K. was introduced as the spokesman for Playtex’s new line of post-sex clean-up tools, the Fresh + Sexy Wipes. The company put W.K. in charge of a number of theoretically sexy events down in Austin, from running a “confession booth” to headlining some sort of “Black Booth Confessional Party.” Around that same time, I got an e-mail from W.K.’s publicist about how certain journalists would be getting a special package from Playtex curated by W.K. and focusing on the five sexy, sensual senses. I, of course, turned around and immediately requested one of those boxes.