Big Boi’s generosity has lately known no bounds—graciously lending his production skills to a collaboration with Modest Mouse, extending similar offers to Mumford And Sons, and now, creating a record label as a Sweet 16 gift to his daughter Jordan. Telling Billboard that he wanted to give her something that wouldn’t depreciate over time like a car, but rather something that “she can grow and build and nurture.” (Here's betting she got a car anyway.) As the label's sole co-owner, Big Boi plans to help Jordan assemble a roster of younger artists like its first signee, 12-year-old singer Gabbie Rae, with the official launch due in just a couple of weeks. He also announced the name: Purple Kidz, which is sort of an adorably kid-friendly nod to the popular promethazine-codeine mixture daddies drink when they want to make music.