Hard to say exactly when did Israel turn from a country based on socialist ideals to a capitalist country, living the 'work-shop-throw out' dream. Is it the constant security threat that brings us to live and shop as if it was our last day? Why do the Banks and the authorities encourage over consumerism? And how does the fact the every third Israeli has no credit have to do with it? "More and More" tracks back the rise of Consumerism in Israel, from the first austerity days of the young country, to the piles of garbage of today.