Kim Kardashian gave SNL a ratings boost this weekend as host
The live comedy show's ratings increased following its dismal premiere numbers
As predicted by this writer last week, more viewers tuned into the Kim Kardashian West-hosted episode of Saturday Night Live than last week’s Owen Wilson premiere. Unsurprisingly, the mega-influencer managed to bump up SNL’s ratings, despite her lack of acting experience and at times questionable ability to read a cue card.
In her opening monologue, Kardashian West joked, “I’m so used to having 360 million followers watching my every move, and how many people watch SNL? Like 10 million? Tonight is just a chill, intimate night for me.”
By her standards, a chill intimate night it was. According to Deadline, SNL drew a 3.8 household rating (live and same day) and a 1.6 rating in the 18-49 demographic. Overall, this is a boost in household numbers by 8.5 percent and demographic numbers by 23 percent.
Throughout the night, the social media icon poked fun at herself and her family’s lifestyle, even taking digs at her soon-to-be ex-husband Kayne West. Kardashian West never misses a shot to make fun of her sister Kourtney, and she used her airtime to show off her Kourtney impression and make fun of Kourtney’s relationship with Blink-182 drummer Travis Barker.